"When was the last time you ASKED for and then USED a testimonial from one of your very satisified customers?"
Hmmm. You haven't asked for any? Or if you did - you are not using them?
Thought so. Must be my Diva ESP.
What Does Testimonial Mean?
I looked it up this morning in the dictionary.
Here's what it officially means:
1. a written declaration certifying to a person's character, conduct, or qualifications, or to the value, excellence, etc., of a thing; a letter or written statement of recommendation.
2. something given or done as an expression of esteem, admiration, or gratitude.
In the Diva Dictionary - the word TESTIMONIAL means "Follow Me Baby!"
Why?
Because people hate to be first. They hate taking a chance. They want to know that others have had success with your product or service FIRST so they don't make a mistake and waste money.
Look - I KNOW you have clients who think you are the best invention since control-top panty hose! So where are they????
I am looking at your website, marketing materials, proposals etc and I am sorry lady - you are just not using any (or enough) testimonials!
3 Ways To Include Testimonials RIGHT NOW:
- First of all - ASK FOR THEM.
Consistently. When you know you have a thrilled customer, or if they have said something about you that is sooooooo testimonial-worthy - ASK THEM if you can use it.
Ask your customers the biggest challenge you helped them with and the details on the results they are receiving now.
Boring, long-winded testimonials are welll.....boring. Get some sizzle in those testimonials! Only include the powerful phrases that mention results, actual percentages or specific details. Just writing " They were so helpful and professional" is like a scoop of no-name vanilla ice-cream.
Bring on the good stuff instead!
|
