Set yourself up for success by asking for a referral from an existing customer. It is the most powerful form of marketing you can use. It is also probably the least expensive. Referrals have more impact than any other marketing strategy or advertising. It quickly opens doors for new customers.

Many salespeople forget to ask their customers for referrals. A satisfied customer is usually glad to help you and will provide a strong testimonial for your company. A referral will generally accelerate the sales cycle because your prospective customers rely on the confidence and trust that your existing customers have for you.

Treat your customers with respect and let them know you value them. People like to feel important. Let them know that they are. Tell them you feel they would be a great source of referral business. You will find that people appreciate feeling important and they will feel confident about referring others to you as a result.