Building Customer Relationships with Customer Referral Programs

VideoEmailYourWay.com is Building Customer Relationships with the Launch of its New Customer Referral Program. Word of mouth has typically been a brand's best friend. And it's no different when it comes to consumer loyalty programs.VideoEmailYourWay.com wants to reward those who help them grow during this busy season with the launch of it new Customer Referral Program.

Studies have found that 82 percent of Americans participating in customer loyalty programs have actively referred friends and family to their favorite programs, according to Parago's 2004/2005 Customer Loyalty Research Report.

The study found that on average, active members refer about three friends or family members to their favorite programs, compared to stand-alone referral programs, which result in about two referrals per active member. High-income earners—household incomes of $125,000 or higher—tend to be the most active in referrals since they are typically more involved in loyalty and rewards programs.

And the news gets better. Some 43 percent of participants have told four or more individuals about favorite rewards, perks and benefits. Those doing the referring are about equally split between men and women.

Of the high-income earners, more than 90 percent referred one or more people and 64% have referred four or more.
VideoEmailYourWay.com analyzed these and other studies and came up with a new Customer Referral Program that would not only increase their brand and services, but would also be useful and acceptable to every customer.

For every new customer referred to VideoEmailYourWay.com they will reward you with a $25 American Express Gift Card. All new and existing customers of their video e-mail service are eligible to participate in the Customer Referral Program.

With electronic payment solutions quickly replacing paper currency, gift cards are emerging as the alternative to traditional cash, paper-based checks, coupons and gift certificates. VideoEmailYourWay.com feels that the American Express Gift Card is the best choice for delivering their rewards.

VideoEmailYourWay.com expects to see an overwhelming response to its new Customer Referral Program and plans to implement additional Customer Loyalty Programs in the coming months.

For more information on VideoEmailYourway.com log onto its website. Their Streaming Video E-mail service is undoubtedly the next level in Internet communication. A Basic service plan starts at only $9.95 a month and is very exciting and easy to use.

By Karen Wells

About the Author

Karen Wells Senior Media Director New York, New York http://www.VideoEmailYourWay.com

---

Genuosity's KudosWorks helps businesses automate customer referrals by providing the tools that their customers need to provide testimonials and to recommend them to friends.